Back in the days when a million dollars was a lot of money,
that magical mark was the predestined, yet elusive goal of the fledgling
University of Oklahoma Foundation. It scarcely seemed possible that a paltry
$160 in 1944 had been parleyed into total assets of $1 million by 1959, then
$250 million by 1996, $500 million by 1999, $750 million by 2007—multiplying
dramatically in the climb past each succeeding milestone.
Even with the inevitable ups and downs of the stock market, the
marvel of compound interest and the willingness of OU supporters to embrace
private funding for their public university propelled the upward spiral to total
assets of more than $1 billion in fiscal 2008. More significant has been the
growth in endowment, those gifts invested by the Foundation to provide
institutional support in perpetuity. Now standing at nearly $700 million, the
Foundation’s endowment also is headed toward a billion.
This higher educational phenomenon is not an Oklahoma thing. In
recent years, exceedingly successful fundraising campaigns and a booming market
have boosted endowments at well-managed, institutionally related foundations
nationwide to eye-popping numbers—especially at private behemoths like Harvard
and Stanford, and the University of Texas system on the public side—so much so
that critical comments are coming from several different directions. Why, the
most compelling question goes, are not universities with these huge endowments
spending more to bring down ever-spiraling tuitions? Congress wants to know—as
do state lawmakers, the media, parents and the students themselves.
The answer, as is often the case, is more complex than the
question and has several parts. First, much of the money is
used to bring down tuition in the form of
scholarships. Second, the Foundation—all foundations—are stewards of the
original donors’ intent; they have a fiduciary responsibility to be mindful of
and adhere to those wishes even after the donor is gone.
Most private gifts to the University of Oklahoma and other
institutions are restricted to a specific purpose. Not only does the OU
Foundation promise to manage these funds wisely, the donors also are assured
that their money will be spent according to their stated purpose in
perpetuity—forever and a day. Legally and
ethically, diversion of a donor’s gift to any other purpose cannot and should
not be allowed.
If that explanation is not good enough, let’s take the most
extreme scenario of the consequences of spending the endowment to reduce or even
do away with tuition: OU theoretically could have two or three tuition-free
years. The following year, and every year thereafter, without the now defunct
endowment throwing off annual income, a wide variety of academic endeavors would
take a major hit—not just student assistance—but also faculty salary
supplements, research, capital improvements, library acquisitions, publications,
lectureships, symposia, even landscape maintenance.
Last year such institutional support expenditures by the
Foundation amounted to $73 million; over the past 10 years, $589 million; and
over the life of the Foundation, well over $940 million. Not all this support
comes from endowments, of course. Donors give to immediate needs, too—funds to
be spent in the short term, for construction projects or equipment purchase, for
instance. That money is managed with the same integrity as endowed funds,
maximized through short-term investment, if possible, then expended according to
the donor’s desires.
But if emptying the endowment is a ridiculous proposition,
another often-asked question deserves a more serious answer. Why not pay out the
full amount that the endowment earns each year? Many university-affiliated
foundations aspire to a payout of five percent, which the OU Foundation has
attained consistently for many years, ranking in the top quartile among its peer
organizations. Anything over the payout rate goes back into the endowed funds—to
ensure that future inflation will not devalue the fund; to keep the annual
support consistent for responsible program planning by the recipients; to even
out the good market returns with those investors would rather forget.
Should private donors to a public institution have the right to
determine how their money is spent? Should the affiliated foundation entrusted
with this money do everything possible to safeguard and even increase the value
of the contribution, while making certain that expenditures follow the donor’s
intent? If the trustees and administrators of the University of Oklahoma
Foundation had not answered an emphatic yes to both these propositions, they
would not have been in business very long.
While the Foundation can be helpful in meeting the University’s
immediate needs and concerns, it is equally essential to reach beyond the
present to make certain that the University’s future is even brighter than it is
today. With continued vigilance to the Foundation’s role as a good steward and
fiduciary to its donors, both these goals are achievable.
—CJB
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